Relay
WhatsApp on autopilot,
built the official way.
Relay connects to Meta's official WhatsApp Cloud API, captures every conversation, and lets Gemini reply for you — guided by conversation stages you design yourself. Segment your customers, run bulk template campaigns, and track free-tier usage, all from one dashboard.
AI
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Every customer.
From first message to bulk campaign — Relay handles the whole customer conversation lifecycle on official WhatsApp infrastructure.
Official WhatsApp Cloud API
Built on Meta's official Business Platform — no QR-code hacks, no unofficial libraries. Your number stays yours, and every message flows through Meta's own infrastructure.
- Meta Cloud API integration
- Embedded Signup-ready
- Per-tenant token isolation
- Webhook-driven delivery
AI conversation workflows
Design multi-stage conversation flows visually — greeting, discovery, qualification, or anything specific to your business. The AI collects the right data point at the right stage, and knows when to stop asking.
- Visual stage builder
- Per-stage AI guidelines
- Ask-twice-then-move-on logic
- Custom data points per stage
Customer CRM & segments
Every conversation builds a customer profile automatically. Import lists via CSV, tag additional data manually, and build segments with AND/OR filters — including free-text search across any field.
- CSV bulk import
- AI + manual data points
- AND/OR segment builder
- Editable segments
Bulk template campaigns
Send Meta-approved templates to an entire segment in one click — with per-recipient personalization from any customer data point, and safe fallback defaults for missing values.
- Named & positional variables
- Header media support
- Per-customer personalization
- Default value fallback
Reports & free-tier tracking
See conversations, AI replies, and manual sends at a glance — plus Meta's monthly free-tier conversation usage, so you always know where you stand before charges kick in.
- Daily message analytics
- Free-tier usage estimate
- Sent / delivered tracking
- Per-tenant dashboards
Multi-tenant admin control
Onboard clients with their own WABA and phone number, set send and AI-response allowances per tenant, and let usage throttle gracefully instead of failing silently.
- Per-tenant onboarding
- Send / AI-respond quotas
- Graceful throttle ladder
- Encrypted token storage
Design the conversation.
Not just the reply.
Most AI chatbots just answer questions. Relay lets you define the actual customer journey — greeting, discovery, qualification, whatever your business needs — with a visual builder. Each stage has its own AI guidelines and a prioritized list of data points to collect.
- ✓Color-coded stage builderSee your entire customer journey at a glance, and edit any stage inline.
- ✓Won't pester customersAsks a question twice, then quietly moves on and marks it declined.
- ✓Per-stage AI behaviorEach stage gets its own tone and guidelines — casual greeting, direct qualification.
- ✓Every answer becomes dataCaptured fields feed straight into customer profiles and CRM segments.
Conversation workflow
Greeting & Introduction
1 data point
Discovery
2 data points
Qualification
3 data points
Put WhatsApp on autopilot.
Relay is live and ready — connect your WhatsApp Business number and let your first conversation flow start working today.